Gordon Ramsay is not only one of the world's most famous chefs, but also a long-time Formula 1 enthusiast. Following the success of his first pop-up restaurant, “Ramsay's Garage,” in 2024, the British chef is renewing his partnership with the world of racing for the 2025 season, bringing his vision of culinary excellence to the heart of the Grand Prix: the pit lane. It's a bold idea that brings together two seemingly distant worlds, but which are actually driven by the same ingredients: precision, adrenaline, and spectacle.
What is the “F1 Garage” and why does it cost so much?
The “F1 Garage” is Formula 1's most exclusive hospitality experience. It is a reserved area located inside the paddock, with a direct view of the pit lane. Tickets, according to chowhound.com, start at $28,000 for a weekend, as in the case of the Las Vegas Grand Prix, and can exceed $33,000 for iconic venues such as Monza. What does this investment include? Not only a privileged position to watch the races, but also access to the paddock, meetings with drivers, VIP moments and — starting this year — a signature dining experience by Gordon Ramsay. An immersive, multi-sensory experience that elevates the very concept of entertainment at the track.
A new gastronomic narrative for the world of racing
“Food has never been a big part of Formula 1,” Ramsay said in an interview with The Athletic. “But now, with the evolution of the show and the fan experience, the food has to be up to par.”
The chef's goal is clear: to take cuisine to new heights in a context dominated by speed, offering refined and spectacular dishes such as tuna tartare, mini Wellington, finger food, and tastings designed to accompany the highlights of the race weekend.
From the kitchen to the pit lane: two worlds, one rhythm
The parallel between the track and the kitchen thus becomes not only narrative, but strategic. Ramsay's restaurant group, which is constantly expanding internationally, finds in F1 an exceptional showcase for communicating its values: excellence, energy, and spectacle.
Exclusive pop-ups, but that's not all
The Ramsay's Garage experience is still reserved for a very select audience, but the collaboration also offers other levels of access. Those who want to experience a Formula 1 weekend without spending astronomical sums can opt for general admission tickets costing a few hundred euros and visit one of Ramsay's more than 80 restaurants around the world, perhaps in Las Vegas, where the synergy between sports and fine dining is particularly evident.
The future of F1 is also gastronomic
With the growing spectacularization of Formula 1—between films, TV series, and new digital formats—the partnership with Ramsay represents a logical evolution. It's not just about adding a famous name to the event program, but redefining the spectator experience, including that of taste. In a world where entertainment thrives on complete experiences, the presence of a Michelin-starred chef in the pit lane is no longer an exception, but a clear sign that Formula 1 is looking ahead, even at the table.
