Gastronomy News

Rafa Castilla: “It’s not the customer who spends €300 that counts, but the one who comes back 25 times a year”

by:
La Redazione
|
copertina akerra

Elegance in the kitchen doesn’t necessarily lie in the ostentatious luxury of linen tablecloths or wine cellars stocked with thousands of bottles. In Santa Coloma de Gramenet, the restaurant Akerra is rewriting the rules of fine dining, proving that true excellence is an act of democratic hospitality. At the helm of this gentle revolution are Rafa Castilla and Desirée Fernández, a couple who have managed to transform the scars of the past into the secret of their success.

The Value of Repeat Business: Beyond Elitism

For Castilla, success isn’t measured by an astronomical average check, but by how often a guest walks through the restaurant’s doors. “Success isn’t a customer who pays 300 euros once in a lifetime. It’s the one who comes back 25 times in less than a year, walks in, and gives you a hug,”he recently told La Vanguardia. This philosophy translates into a dynamic experience, where the twenty-course menu and five desserts constantly change in tune with the seasons and the feedback from the data. If a dish becomes too popular, it is paradoxically removed: the goal is to continually surprise, to prevent the customer from settling into a routine. Only in this way, according to the chef, will the occasional guest become a regular.

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Yesterday in line at Caritas, today a star in his heart

Rafa Castilla’s journey is an ode to resilience. Far removed from his childhood dreams of Michelin stars, his reality has been shaped by necessity. He recalls with moving dignity the days when, as a child, he held his mother’s hand while waiting in line at Caritas. Rafa learned to cook out of necessity, working for free in restaurants just to taste the dishes and learn the trade. His talent then took him into the kitchens of giants like Nandu Jubany and the three-star Olympus of Akelarre, where he honed a technique now put at everyone’s service. This historical memory is the cornerstone of Akerra: creating a place where no one should feel excluded for economic reasons. I wanted quality cuisine that people could afford. So that no one would have to daydream anymore, as I did as a child,” the chef explains to La Vanguardia. Akerra’s culinary offering is a bridge between tradition and innovation. If Desirée Fernández represents the technical, sweet, and visionary soul, Rafa is the beating heart—savory and instinctive. Together, they transform humble ingredients into gourmet icons. An example? The Fuet Tartare, a bold reinterpretation that replaces the sirloin with the typical Catalan sausage, elevated by oriental notes. Or the Jalapeño and Scallop Gazpacho: a tribute to the flavors of home blended with the global influences of Nobu Matsuhisa.

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An ethical and sustainable revolution

But Akerra is not just about what’s on the plate. It’s a business model that challenges the toxic dogmas of traditional dining. With just four burners and a griddle, the couple proves that ingenuity matters more than million-dollar equipment. Above all, they assert the right to happiness for those who work: “You shouldn’t have to suffer to work. How can we make others happy while we suffer? We must get rid of this dogma.” Open Thursday through Sunday, the restaurant nurtures human talent to ensure a consistently vibrant service. The poetic culmination of this adventure? Seeing one’s own mother seated at the table as a guest of honor, served with the same dedication reserved for the harshest critics, finally closing the circle of a life dedicated to redemption through flavor.

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