The London restaurant, a nose-to-tail pioneer, is taking a trip back to the past, well before Brexit. And to pay homage to its guests it gives them as a discount a return to the original prices, amounting to about a third of the current ones. So that the booking platform goes crazy!
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It sold out in a matter of minutes, on the online reservation platform opened a few weeks ago, the menu with which London's famous St. John 's restaurant, a pioneer of nose-to-tail, zero-waste cuisine on the whole animal, celebrated the 30th anniversary of its successful founding. Not only did it offer the chance to re-taste the entirety of the hits from that unforgettable 1994, but with unpredictable generosity it offered as a gift the prices of the time, far removed from today's prices for the survivors on the menu.
We are talking about signatures such as roasted marrow, apricot toast, or crispy fried pig's tail with eel, bacon, and mashed potatoes, which marked an era in the British capital. Well the former can be sampled for £4.20, as opposed to the current £16; the latter for just £3.70, saving a tenner. Because, as the website states, “a good age deserves a good lunch and a good feast.” The menu will change twice a day and will include in addition to the classics, forgotten recipes fished out of the archives, still at the old prices (but drinks will be sold at the current price list).
St. John's, writes The Guardian, is considered one of the most important restaurants in the world. It was opened in 1994 inside the spaces of an old smokehouse in Smithfield Market by chef Fergus Hendersen, who pioneered the no-waste ideology by devoting his creativity to glorifying offal, not without foodcost benefits.
“We simply do things the way we think they should be done, and we cook what we love to eat,” reads the restaurant's Instagram profile. “We were lucky enough to find that our many friends and guests want to eat the same way. Those who joined us in our opening weeks will remember such delicacies as the apricot toast at 4 pounds, the grilled lamb tongues with fava beans and carrots at 8.80, or think back to the days when our roasted marrow with parsley salad cost 4.20. Perhaps they will also remember the indignant article in The Sun about hard-boiled eggs with carrots, which were exactly that and sold for 2.50. All this, except for the indignation, will be yours once again."
